How can you reach more people with your services while being authentic and coming from the heart? Ironically, it is by bringing together the head and the heart - by embodying both wisdom and compassion in your marketing.
If you're a mindfulness teacher, you probably feel a very strong pull to share the message of mindfulness with as many people as you can. This is a natural sense of compassion that stirs within you from the understanding that we are all interconnected. Any person that feels called to teach, heal, or serve others is doing it from that open-hearted space of compassion.
A deeper part of you knows that by helping to alleviate the suffering of others, you alleviate your own as well - because there's never been a difference between self and other.
This compassion is a beautiful expression of your humanity. Yet compassion without action can result in a strange feeling of powerlessness.
BRINGING COMPASSION INTO ACTION
Ever felt like you know exactly what could help people but don't know how to get through to them so they accept your help (as in sign up for your programs, classes, and services)?
If so, you're absolutely not alone. This is initially a normal feeling for a lot of those who would consider themselves conscious or mindful business owners or leaders. That desire to be of service can sometimes turn into frustration as you try to reach out without seeing any signs of others appreciating the guidance you want to offer.
And that's where compassion must meet wisdom.
“The human heart is basically very compassionate, but without wisdom, compassion will not work. Wisdom is the openness that lets us see what is essential and most effective.” - Ven. Khandro Rinpoche
WISDOM AND OVERCOMING THE DISCOMFORT OF MARKETING YOURSELF
In Buddhist philosophy, wisdom often refers to the understanding of the impermanent and interconnected nature of all phenomena. It's in recognizing the oneness of everything - whether through direct experience in meditation or through trust in a higher order such as the laws of quantum physics that point to one unified quantum field and prove our connection through quantum entanglement.
So when it comes to marketing, we can take a step back to bring this wisdom in so that we can be most effective in helping others.
By truly internalizing the fact that we are all interconnected and part of one fabric that simply appears in billions of beautiful human threads, we start losing fear. We understand that we cannot be hurt and that all attack is ultimately a call for help.
So when we think about promoting and marketing ourselves, we start to recognize the mental patterns of fear - the fear of being judged by others or the fear of being seen as "salesy" or the fear of not meeting our own expectations. Once we recognize these fears, wisdom can be used to overcome them over time.
AUTHENTICITY AND CONNECTING TO THE RIGHT AUDIENCE
As you notice mental patterns of fear when it comes to marketing yourself or charging for your services, you become more present and more objective. You recognize that there is nothing to fear because we are all one family simply helping one another in exchange for our time and resources.
Once you know that you are already doing your best, you start being ok with not pleasing everyone. It's always our attachment to our idea of "self" that causes us mental pain to begin with - including when we are worried about not pleasing others.
The fear of being judged ultimately stems from the fear of that idea of self being somehow hurt - of our "ego" being hurt. Yet even neuropsychology shows us that there is no true "self" and that it simply stems from the analytical left hemisphere in our brains.
Contemplating this wisdom helps us realize that there are just the right people in this world that are on the same wavelength and journey who are actively seeking us out just as much as we want to help them.
When you understand who these people are and what they are seeking most, you no longer have to worry about not being authentic - because you truly do understand their pains and challenges! It's just about communicating with them at that level so that they know that you are the right person to help them. Really, this is what good and strong copywriting does - connects with the right people at a level they can understand.
CREATING CONTENT THAT HELPS THEM MOST
As you create content - whether for your website or social media posts then - you can speak to your people in a way that meets them where they are - and in a way they will naturally relate to. (If you're still reading this by the way, it's because you can relate to it and we're probably in a pretty similar wavelength - yay, hiii sweet soul!!)
Those people who won't relate to your message are still part of the larger beautiful fabric of oneness but that particular piece may not be ready for your teachings at this time. And that is absolutely ok - because there are countless others out there who are!
When you have the right target audience in mind, you start understanding their needs on a deeper level. You can then create the kind of content, services, and offerings that they feel they most need OR adjust your wording and marketing in a way that helps them see that your service is the solution to their problem!
So to marry your compassion with wisdom, sweet soul, focus on who you most want to help and why. Then use your marketing efforts to talk directly to these souls.
And one by one, we can all use the head and the heart in our business so we can bring some reliefs to those who have forgotten the perfection that simply lies right here - in this very unique and ordinarily miraculous moment of now.
Want some guidance on bringing more strategy into your heart-centered marketing? Schedule a free discovery call with me today to see how I can help.