3 Keys to Social Media Success When Using ChatGPT (+Free Prompts)
Wondering how to grow your social media presence so it leads to more bookings, sign-ups, and sales for your business?
Many heart-centered and impact-driven entrepreneurs have been turning to ChatGPT and other AI tools lately to grow their audience, share content, and expand the reach of their work.
From getting content ideas to coming up with an actionable social media calendar, AI can play a helpful role in increasing your visibility on social media.
Yet whether or not you choose to use AI, several important factors must be considered to ensure your social media presence leads to more people working with you or signing up for your product or service.
Here are the 3 things to fine-tune in your social media strategy to make your use of AI in social media more effective. Plus free ChatGPT prompts to put these foundations into practice in your business right away!
1. Know WHO You’re Showing Up For
Yup, it's going to sound cliche...but knowing your target audience is still the foundation of any effective marketing strategy. Even if AI is creating part of your content daily, it’s no use if the messaging is all over the place. Or if it's irrelevant to the people who want to work with you.
The good news is that ChatGPT can help you better understand what your target audience is asking for about as it relates to the topic that your business can help them with. This can save you some time in doing market research and allow you to provide content that people are already asking for.
However, it's important to note that the best way to truly understand your audience is to ask them directly – through 1:1 calls, surveys, feedback forms, or questions in your emails or social posts. Market research and customer feedback are irreplaceable and should always be valued over anything that ChatGPT or other AI tools give you.
🎁 ChatGPT Prompt to Identify Your Target Audience
"Who is my target audience for [insert the name or description of your product, service, or blog]?"
Then ask ChatGPT to ask you clarifying questions to help you identify that target audience further.
2. Identify WHAT They Want To Know About
"What am I supposed to post?" This is often THE biggest question for anyone trying to show up more consistently on social media.
As an expert on your topic, you have so much knowledge and wisdom to share with the world regarding the thing you most want to help people with. So how can you overcome any feelings of perfectionism or impostor syndrome that block you from writing or speaking about your topic?
One way to start is to simply do a brain dump of your favorite tips and tricks in one file based on what your current or prospective clients ask you about most. Or you can lean on ChatGPT to get you started!
🎁 ChatGPT Prompt to Provide Quick Content Ideas
"What are the 3 most commonly asked questions about [insert the topic you most help people with] that don't have many answers? Create a short social media post answering them." Then read through and feel into the answers and edit to make them relevant and helpful to your audience before posting.
Pro tip: As with other things in marketing, the best way to find out what engages your audience most is to experiment and track your data. Go back to your posts from the past 3 months - which ones have been the most liked or commented on? Is there a pattern?
3. Curate HOW They Experience Your Ecosystem
When someone sees your post on social media, they might be intrigued. But that doesn’t mean they’ll be ready to buy...yet.
So what's the relationship between social media and sales? At what point does a short paragraph that you just posted on LinkedIn turn into a new client whose life you can change with your services or products?
It all goes back to the customer journey. (Click to learn more about what a customer journey is and why it's important.)
Social media is just ONE step in the journey…but that does not make it any less important.
Whether it’s LinkedIn, Instagram, Twitter, or Facebook, social media can be the spark that pulls people into your brand’s "ecosystem," as Mindful Business Coach Jessica Lipman might call it.
I love this idea of an ecosystem because it shows that the content and value you create isn't just expressed in one way. Rather it's a living and intertwined web of value that you get to provide through all of your marketing as a whole.
Social media is where people can start learning more about you...to start receiving value from you – even before they work with you. So what can the rest of a mindful and holistic marketing ecosystem look like?
Having a valuable freebie or lead magnet that gives people a quick win and gets them on your email list.
Having a welcome email sequence in place to nurture your prospects and educate them about the work you do.
Having blogs, freebies, and other resources on your website that increase trust, authority, and credibility so people feel safe signing up to work with you.
While ChatGPT might not be able to create a well-thought-out customer journey for your specific offer, it might be able to give you ideas to get started. Ask it with prompts about the customer journey of a related brand or service and gain inspiration from what others in your field are doing.
🎁 ChatGPT Prompt to Map Out Your Customer Journey
"Help me map out a customer journey for [the offer you want people to sign up for.]"
This should give you several ideas for all the different marketing components that you might need to have together so that your social media posts are a beautiful and smooth step along the customer journey.
✨ Have a Simple System to Follow Each Quarter
ChatGPT and other AI tools can be valuable in helping you create the marketing assets needed to educate and inspire your audience to work with you.
ChatGPT can be of great help in generating ideas, drafting pieces, reviewing your writing, and helping you create a social posting calendar to increase your social presence and followers' engagement...
BUT when it comes to consistently showing up on social media, the hardest part is often...yup you guessed it...showing up. 👀
So rather than letting procrastination, perfectionism, or impostor syndrome keep you from showing up, why not have an actual system in place ahead of time?
If you'd like to copy our simple social media system that you can repeat every quarter and have your social media content done in just 3 days, click here to learn more about our upcoming Expand Your Exposure 3-day workshop series starting July 19!
Jessica Lipman and I will help you identify WHO to speak to in your social media posts and where, WHAT to write or post about, and HOW to integrate your social media posts with the offers you want people to sign up for :-)
Combining your wisdom and authenticity with our simple tools and ChatGPT prompts, we'll help you create your next 36+ social media posts in 3 days so you can get more bookings, sales, and change the world for the better with your offerings!